Maxwell Sydney Design Group of Cary, NC recently completed the server move and new site design for The EM Network which specializes in audio podcast productions. The website development included deploying a completely new website with Wordpress as a CMS, integrating previous content articles and Podcast RSS feeds, installing a new flash podcast player and deploying a new online forum using phpBB.
RSS now stands for “Really Simple Syndication”. I prefaced it with “now” because the same acronym for the same idea once stood for Rich Site Summary or RDF Site Summary. While the words defining the acronym have changed, the idea behind RSS has not. RSS allows syndication or feeds of your website content. While the purpose of doing this may not be immediately obvious, once you grasp the capabilities and opportunities RSS offers, I think you will understand why it is extremely important for any web developer or site owner looking to increase traffic and expand market penetration. And the beauty of RSS feeds is that it takes little or no extra effort on a web developers part as its included in many of today’s popular development tools.