Maxwell Sydney Design Group has worked with CollegeWatchStore.com since before it opened. We developed a customized Joomla/VirtueMart e-commerce solution and even helped them set-up their web hosting and security system. We also created many of their banner ads and offered marketing advice that led to, among other things, the College Watch Blog.  Recently we redesigned their site to be more similar to the company’s other sites and expand upon their product catalog.

Customized E-Commerce Solution

CollegeWatchStore.com sells licensed collegiate watches exclusively online. With their online storefront being their only store, it was crucial that CollegeWatchStore.com was accessible, easy to navigate, and built upon rock-solid security standards. In order to meet CollegeWatchStore.com’s goals, we started with the latest version of Joomla CMS and modified a version of VirtueMart to meet their shopping cart needs. We also enabled 256-bit SSL security and enabled processing of American Express, Visa and Mastercard through a merchant services account and gateway. In order to reach a broader audience, we also integrated PayPal into the CollegeWatchStore.com storefront and customized some Joomla modules for customer service and order tracking.

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Development of the American Elephant site and store proved to be a unique challenge.  The store runs on two different platforms with different backend software controls (one at the fulfillment location and one for browsing the shopping cart).  The main content is driven using a WordPress installation for ease in content management, syndication and commenting capabilities.  Our development also included integration of the site’s content into Facebook and Twitter, with auto tweeting of select content and a customized appearance for twitter visitors.

The site has many search engine optimized features which have already helped increase traffic and search engine rankings in just a few short weeks.

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Our development of the UCharms.Com website included setting up a Content Management System, developing the site, implementing an e-commerce shopping cart, updating the product catalog, installing a security certificate and testing and enabling online ordering and credit card processing.  The UCharms.Com site is a complete e-commerce solution, all developed by Maxwell Sydney’s talented team.

Please visit UCharms.Com for college logo jewelry, perfect for Christmas, Father’s Day, Graduation or any time of the year.